Ash Grove Tree Solutions is the website of an ISA Certified Arborist in Metro Vancouver. Sophia Kelly of Tailored Tech was hired to overhaul the Search Engine Optimization (SEO) of the website, and create and monitor a Google Ad campaign for Ash Grove. This involved a detailed marketing interview and analysis, analysis of competitor keywords, selection of targeted keywords, set up and optimization of a Google search campaign, drafting of new content for the site to showcase the Arborist knowledge and make sure commonly searched content was available. Tailored Tech also installed an online booking system to simplify booking assessment and quote appointments, and set up conversion tracking so that the ads could be optimized to deliver useful results. A number of text and design upgrades were added to help potential clients find the site.
