This was a very satisfying project, a full redesign of an existing legacy website, including preserving existing web URLs while enhancing SEO and domain authority. A thorough analysis of competitors and ideal client avatars informed the redesign and SEO update, which involved writing new text to incorporate keywords and better articulate the brand, combined with an intelligent and custom-built google ad campaign. Domain authority rose by an impressive 3 points in the year following the update, and the client noticed large increases in both leads and employment interest. The site features a searchable index of featured projects, filterable by industry and building type, for this industry leader in commercial and industrial HVAC testing and commissioning. Western Mechanical Services wanted to retain their solid and influential legacy brand, while updating look and feel. The new site has page load speeds of well under a second. I’ve been retained to oversee their ads and provide technical oversight and maintenance.
