Need regular blog, newsletter and content updates on your site but can’t get to writing them?
Professionally written, interesting description, blog content, and newsletter content will help your website get noticed. I write content that improves your website’s search ranking (SEO) and draws your best clients to your website. I provide a regular monthly subscription, and can interview you or other knowledgeable staff in your business about what you do best, then do what I do best and write about it in an engaging way. I will learn about your industry and preferred voice and provide interesting blog and newsletter content monthly and weekly on topics you select, or featuring phrases your best customers use to describe your offerings. Need a newsletter sent or the articles posted to your site? That can be part of the service as well.
Professional Website Content Writing
Text in print brochures or documents does not usually translate well to the web. Website writing is more like newspaper article writing – it is most effective when the most important information is at top, and the reader clicks on links to get more details. As well, a clear call to action helps ensure that people visiting your site take action to contact you, buy or donate. Writing must also be SEO optimized to feature terms that will help the right people find you, while still reading well and not speaking down to your audience.
I will edit your existing materials for maximum impact on the web or write new ones from scratch that achieve results.
Professional Blog and Social Media Content Writing
Regular, interesting stories and posts about your business or your industry or topic draw potential customers to your site. Your newsletters need to be interesting to remind your clients and leads about you. Professionally written, interesting blog articles keep your site fresh and improve your search rankings. However, to work, this content must be added on a regular basis, daily, weekly or monthly depending on your goals. For a monthly fee or by piece, I can keep you supplied with well-written, interesting stories from research or interviewing your staff that include content your best customers are likely to search for, and which are more than marketing fluff. I can even ‘ghost write’ articles for your staff in their voice, about their expertise.
Newsletter Article Content Writing
Similarly to blog articles, good newsletter articles that are interesting and relevant to your best customers, help draw them to your site to make a purchase. Services range from story writing on a regular monthly retainer, complete with newsletter administration and sending using platforms like MailChimp if desired.